7 SEO reporting tools to analyze your performance

SEO reporting tools allow you to track your website’s performance on search engines. Essential for identifying flaws in your natural referencing, these performance reports will also give you many avenues for improvement.

Here are 7 SEO reporting tools for effective analysis of your website.

7 SEO reporting tools

We have selected the most efficient SEO reporting tools and the most used by SEO experts. Most are free, so take advantage of them to improve the optimization of your website and get to the first page of Google search!

1. Google Data Studio

The free SEO tool Google Looker Studio is extremely effective! From a single analysis tool, you will be able to track all your data from Google Analytics and Google Search Console (among others).

Enter your different KPIs and instantly visualize the positioning of your key queries, the origin of your site’s organic traffic, etc.

The tool also allows you to integrate Google Ads to monitor your advertising campaigns from your SEO dashboard and analyze the results of your paid marketing strategy.

2. SEO Report Card

If the previous tool does not take your competitors into account, this tracking tool allows you to analyze your website to compare your performance with that of the competition.

SEO Report Card offers you a free report that also includes:

  • Your Google, Bing, and Yahoo positioning and its good indexing.
  • Analysis of your netlinking.
  • Analysis of the loading speed of your pages.
  • Verifying that your site is accessible for crawling robots.

3. Serpstat

As the name suggests Serpstat is an all-in-one analytics tool that provides you with lots of statistics about your site and creates comprehensive reports including:

  • An SEO audit.
  • Monitoring site positions in the SERP (yours and those of your competitors).
  • Keyword suggestions.
  • Analysis of technical errors.
  • Analyzing inbound links…

The paid reporting tool offers different prices including:

  • A $48 per month lite subscription for a freelance SEO consultant and small business.
  • The standard $104 subscription for a web agency.
  • Enterprise subscription at $349 for a leading company.

4. Semrush

If the Semrush SEO tool often comes up in our articles, it is not without reason. Semrush is packed with features like keyword research, position tracking, backlink and competitor analysis, traffic overview, etc.

You can integrate up to 50 metrics and generate SEO reports in one click. It is the ideal tool for improving your content marketing, but also your presence on social networks.

Its price starts at $129 per month for an SEO report on the analysis of your keywords, domain, and backlinks. To benefit from a more complete analysis and benefit from additional reports, Semrush offers two other offers: Guru at $249/month and Business at $499/month.

5. Mangools

Mangools is a much more accessible SEO reporting software than Semrush. It is the ideal solution for bloggers, freelance SEO consultants, or a natural SEO agency.

Its intuitive and user-friendly dashboard will allow you to view all your data easily and its reports are precise and detailed.

Among its many features, the tool analyzes the SERP to track your ranking and that of your competitor, it performs extensive research for the best keywords, and helps you find the best backlinks.

Not only is the reporting tool effective, but it’s also very affordable with a basic plan starting at $29.9 per month. As a bonus, you can also enjoy a 10-day free trial.

6. Seobility

Seobility is also one of the multifunctional tools that will be very useful for your SEO while providing you with complete SEO reports. Among the free reporting software tools, Seobility allows you to:

  • Test the SEO performance of your website.
  • To check your On Page optimizations such as duplicate content or your backlinks.
  • Improve your Google ranking.
  • Find the most relevant keywords by analyzing the SERP.

Navigation on its dashboard is simple and the data, well organized, is perfectly understandable.

Small additional advantage: the reporting tool also generates reports on your competitors. You will thus have an overview of their natural referencing strategy and their internal linking strategy.

Seobility offers three different plans: a free version, a premium plan at €49.90/month (with a 30-day free trial), and a version for agencies at €179.90/month.

7. SE Ranking

We finish this list of SEO reporting tools with another all-in-one. SE Ranking has many SEO tools: SEO audit, position tracking, competitive SEO and SEA research, analysis of your backlinks to avoid a penalty, checker of search volume…

As for its reporting tool, its reports are reliable and easy to understand. Here too, you can create reports on your competitors and thus check the performance of your site compared to other market leaders.

Pricing for the reporting software starts at $49/month with a two-week trial.

Why Use SEO Reporting Tools?

Business manager, SEO agency or marketing manager, you all have a good reason to evaluate the results of the SEO strategy implemented. The SEO reporting tools presented in this article are there to help you analyze your marketing actions and make the right decisions.

You probably already know Google Analytics which must be the most used SEO reporting tool to see website statistics. The tool generates very comprehensive SEO reports on the positioning of your web pages, your traffic, and your conversion rate.

It is then based on this data that you will be able to work and above all improve the natural referencing of your site.

As long as you choose the right metrics and KPIs that will make up your dashboard…

How to properly use SEO reporting tools?

As you will have understood, for an SEO reporting tool to be able to generate effective reports, the first thing to do is to configure it correctly.

Many site owners tend to integrate every key performance indicator possible and end up with a mountain of data that they are unable to use.

So, the number 1 criterion for a good SEO reporting tool is to have a configurable and functional dashboard :< /span>

  • You must be able to configure your KPIs and understand business results at a glance.
  • The dashboard must be easy to access.
  • SEO reporting must be able to be generated regularly (daily, weekly, or monthly depending on your SEO needs).
  • Ideally, the report should include recommendations for optimizing your web SEO.

Next, you must define your key indicators according to your marketing objectives.

For example :

  • Improve your visibility on Google search results.
  • Get ahead of your competitors on a specific keyword.
  • Increase your conversions.
  • Get more traffic to your product pages.
  • Boost your local SEO.
  • Increase your popularity with quality external links…

The idea is to succeed in targeting the most relevant indicators to find a good balance between too many KPIs and not enough. Here are some of them:

  • Positioning monitoring (keywords generating the most traffic, long-tail keywords best positioned in search engine results, etc.).
  • Audience indicators to monitor your traffic (bounce rate, pages visited, click-through rate, etc.).
  • Conversion tracking (abandonment rate, number of contacts made, turnover, etc.).
  • Technical SEO performance (loading time of your site pages, internal networking, backlinks, etc.).

Once this work is done, all you have to do is use the SEO tools below for your reports.

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