Local SEO: essential in SEO?

Optimizing the visibility of a site on search engines is a fundamental necessity for generating traffic. This is why natural referencing or SEO (Search Engine Optimization) is essential to display your site on the first pages. Search engines rely on numerous criteria for site positioning. In addition to user experience, content quality, keywords used, and … Read more

Is it worth recruiting an intern to develop your SEO?

Interns are the young shoots of the business world. Sometimes wrongly considered as jacks of all trades, they constitute an important link in the work chain. When they are competent and passionate about what they do, they can even prove indispensable for certain tasks. You are wondering if it is interesting to recruit an intern … Read more

How Google SEO works: a revolution in the world of search

Google SEO, also known by the acronym SEO (Search Engine Optimization), refers to all the techniques and strategies used to improve the visibility of a website or page on different search engines. Through this article, discover the functioning and major issues of this field which has continued to develop since the advent of the internet. … Read more

The world of SEO and trends for 2024

Every year, reaching the top of a search engine ranking becomes longer and more difficult. First of all, competition is intensifying. Second, search engines regularly add fuel to the fire when they announce new updates. Today, it is almost impossible to calculate all the ranking factors and determine which ones are the most important and meaningful. But … Read more

International SEO: key strategies to increase the visibility of your multilingual website

In today’s digital world, international expansion of online business has become essential for businesses looking to expand their audience and drive growth. Search engine optimization, otherwise known as SEO, is at the heart of this expansion, but when it comes to multilingual websites, the complexity increases. This guide explores key international SEO strategies, revealing how to … Read more