SEO: all the acronyms you need to know

SEO, SEA, SEM, SMO, SMA, SXO, or even CRO are SEO acronyms to know in the world of SEO.

When you start in web marketing, it is often difficult to navigate all of these terms. In addition, if you want your website to reach the top of the SERP (yet another one!), you will have to master all these concepts!SERP a>

Rest assured, here are all the SEO definitions to integrate!

SEO: Search Engine Optimization

It is the best-known acronym in SEO and also the most effective in the long term.

SEO is an optimization method that consists of increasing the visibility of your website on search engines (Google, < /span>, Yahoo…).Bing

There are three forms of SEO:

  • The On-page SEO encompasses all the techniques used within your site and will allow search engines to understand and classify your content (keywords, semantic field, navigation, tags, internal meshing…);
  • The off-page SEO designates the optimization carried out off-site (backlinks…);e-reputation, customer reviews, social networks,
  • Technical SEO deals with all the elements essential to your indexing and the exploration of your site by crawler robots ( structured data, loading speed, XML sitemap, etc.).

We talk about natural or organic referencing when it comes to SEO as opposed to paid referencing.

SEA: Search Engine Advertising

SEA is advertising on search engines, we then speak of paid referencing. This is a short-term marketing strategy to quickly position yourself on targeted keywords and generate traffic.

The system is simple: you invest a variable amount, generally in the form of auctions, with advertising agencies such as Google Ads or Bing Ads. Then, the final price will depend on the number of times Internet users have clicked on your ad.

It’s a quick solution that can be profitable, but depending on your industry and the competition, the base price of the keyword can quickly skyrocket!

SEM: Search Engine Marketing

SEM is search engine marketing. The acronym designates all the marketing actions implemented to be present on the requests of their prospects.

It therefore brings together the two referencing techniques of SEO and SEA.

Some marketers include SMO in SEM, but the notion does not have the same approach since it concerns social media and not only search engines.

SMO: Social Media Optimization

The term SMO refers to optimization for social networks. This method aims to improve the notoriety of a company and thus increase the number of visits to a web page through social media.

The SMO will also allow a brand or a company to make itself known to the vast audience present on social networks (Facebook, Twitter, Instagram, TikTok, etc.). The practice will also attract inbound links and create an active community around your brand.

This technique is complementary to SEO since it is essentially based on the sharing of site content (blog articles, white papers, infographics…) on digital media.

To be effective, this social strategy must respect a few rules:

  • Create publications that will engage Internet users;
  • Participate in conversations;
  • Share quality and relevant content;
  • Encourage sharing with share buttons judiciously placed in your articles.
  • SMA: Social Media Advertising
  • SMA is the SEA technique for social networks! In other words, it’s social media advertising. This involves attracting your future customers through sponsored publications sold on social media platforms such as Facebook Ads, LinkedIn Ads, etc.
  • The advantage of this digital strategy is being able to create targeted promotional campaigns using the numerous parameters available (age, gender, location for Facebook; professional information for LinkedIn).
  • SXO: Search Experience Optimization
  • SXO is search experience optimization. It encompasses SEO and UX (user experience) and its goal is to provide the best possible user experience to your visitors throughout their conversion journey.
  • To generalize, it is therefore a question of attracting leads thanks to SEO and retaining them thanks to UX.< /span>
  • This requires careful site design, a mobile-friendly site, relevant content, a site that loads quickly, smooth navigation, etc.
  • CRO: Conversion Rate Optimization
  • CRO is the last acronym to know in your SEO strategy. This is conversion rate optimization and it involves creating an experience that will convert your leads into customers.
  • CRO encompasses different actions that you want your prospect to perform: make a purchase, fill out a form, subscribe to your newsletter, download an e-book, etc.
  • The marketing technique, if correctly implemented, will push your visitor to act from the home page to the purchase page and therefore considerably improve your conversion rate.

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