SEO analysis tools: which are the best?

You have probably often looked for information on how to improve your online store and increase your sales. By chance, many articles have appeared on organic positioning and after reading everything, you already know what it is, but you don’t know how to improve it.

Many SEO analysis tools help us improve the different factors that affect our website. Some are more comprehensive than others, and there are free and paid ones.

We must always consider our organic positioning and work together with advertising to be able to bring our store to the top of the online market.

What are SEO analysis tools?

SEO analysis tools are online instruments that measure aspects of organic positioning on the web, such as visibility, positioned keywords, or incoming links. They can help us find errors in our online store or facilitate complex tasks such as keyword research and web content.

There are currently many quality SEO analysis tools, but the important thing is to know how to use them correctly and choose the one that best meets our needs. This is where the relationship between the technical knowledge of the person and the complexity of the tool comes into play.

Some very powerful analytics tools provide a large amount of data, which can only be read by true SEO experts, as is often the case with premium tools.

On the other hand, we can find much more intuitive tools, not as precise, but still useful, that any average user can use to their advantage without having to spend a lot of money.

Free SEO Tools

Let’s start with the ones that catch our attention the most, the free and intuitive SEO tools.

Most of them serve a basic function, but that doesn’t mean that using them together doesn’t lead to powerful web research.

Google Search Console

The first application that every website owner should know about is Google Search Console. You may have heard of it, but we always wonder what Google Search Console is for.

Well, this free tool from Google helps you find issues with organic search results.

This application has some importance in any SEO analysis. You can find out what search terms users are finding you for and the CTR of each of your web pages. In addition, it tells you if any internal aspects need to be optimized and if there are problems with the indexing of your pages.

According to its guide, this tool allows you to perform the following actions:

  • Google tells you if it found and crawled your online store.
  • You can check your traffic data, how you were found, how many times you appeared in search results, etc.
  • Fix indexing issues on your new pages.
  • Show referring domains

Google PageSpeed

This free SEO analysis tool from Google shows us the performance, in terms of speed, of our online store on computers and mobile devices, and gives us various tips to improve this data.

One of the most important aspects of SEO that search engines, such as Google, value the most is the loading speed of the website and all its elements. This is why we must take this value into account and give it priority over other less important ones.

  • They give us a speed score, indicating whether it is a slow, fast, or normal page.
  • They give us results on the distribution of the load of the different pages.
  • Gives us a rating on optimization and performance
  • It shows us the weight of each page and the elements that are in the way.
  • Gives us suggestions for doing

Google Trends

Google Trends is one of the most popular SEO analysis tools on the Internet, not only for its effectiveness but also for its simplicity. It is used by both experts and ordinary users. This tool shows trends based on search terms.

With this tool, you will be able to find trends based on the periods you have selected. It is important to use Google Trends to find topics to create content on to absorb all possible searches.

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