SEO today: what is the importance and how to train?

Obtaining and maintaining an advantageous positioning on search engines remains as important as ever for websites, in a context where a growing proportion of Internet users are searching to buy, to subscribe to services, or to obtain information.

SEO or natural referencing remains one of the preferred ways to boost your online visibility, in a very competitive context. Between the evolution of algorithms, the diversity of tools to master, or even the importance of training properly, let’s take stock of the important information on this subject.

Be informed and strive to stay up-to-date

Natural referencing can seem like a vast field of complex information scattered across the web when you don’t know how to go about it. Succeeding in natural referencing requires long-term work and prior knowledge of the fundamentals. On the other hand, there are also new techniques that are constantly appearing and proving their worth. To avoid getting left behind and trying to boost your site, it is wise to take training courses. Experts like YJ SEO highlight valuable experience, for cutting-edge training that will equip you as it should be.

What tools should you use today?

Content remains today one of the key points which determines the Internet user’s experience on your pages, and which attracts them. The keywords listed in your texts, the internal linking, the hierarchy of pages, and their coherence: all these points contribute to making your website attractive and retaining Internet users or customers. In a context where social networks highlight a certain type of specific media, video marketing content on your site is also a tool to explore your overall SEO strategy.

SEO is one of the most effective ways to acquire traffic. Good natural referencing considerably increases the rate of qualified traffic on sites. It is an essential way to optimize your online presence, and gradually position yourself as a leader in your sector of activity.

It is important to remember that a large proportion of Internet users are limited to search results on the very first page of a search engine. Natural referencing highlights a certain expertise for the sites concerned, which increases the confidence of customers and visitors. The development of a good SEO strategy will therefore have a direct impact on the development of your activity as a whole. If the content of the site is also convincing and answers visitors’ questions or requests, the chances of distinguishing yourself from the competition increase significantly.


The hundreds of annual algorithm optimizations carried out by an engine like Google and the fierce competition between sites on search engines justify for site owners to train themselves or to call on independent experts, to benefit from getting the most out of the most effective natural referencing techniques.

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